Every phone call,
Call tracking for Google Ads.
When someone calls you after clicking your ad, Google does not see it. We tie every call to the click that brought it in and report it back to Google Ads with its value. Your campaign learns which clicks turn into callers.
How a phone call
Nothing changes for you or your customer. You answer the way you always do.
- Someone clicks your ad
Google gives that click its own ID.
- They see their own number
On your site, that visitor sees a tracking number instead of your regular one.
- You answer as usual
The number forwards to your own phone. You see the caller’s real number.
- Google Ads hears about it
A real conversation goes back to Google Ads with its value. From then on, the bidding steers towards callers.
A specialist steers on
Approves your campaigns A plumber’s or a mover’s customer would rather call than fill in a form. Without call tracking, Google Ads never sees those customers, and it moves your budget to clicks that look better on paper. I want the campaign to learn from the conversation, not from the form alone.
What is call tracking?
Call tracking measures which ad, keyword or click brought in a phone call. We take it one step further: the call goes back to Google Ads, with the value it has for you.
In the Netherlands, Google cannot measure calls itself through a forwarding number. At most it sees that someone tapped your number, not whether a conversation followed or how long it lasted. So a click that led to a call shows up in Google Ads as a click that led nowhere.
- Click on your ad
- Phone call
- Length of the call
- Back in Google Ads
- Click on your ad
- Phone call
- Length of the call
- Back in Google Ads
Buy call tracking separately, or
You can leave calls unmeasured, take out a separate call tracking subscription and connect it yourself, or have it run as part of your campaigns.
Google Ads steers on forms only. Callers do not count.
Numbers, the link to Google Ads and the settings are yours to sort out, or your agency bills hours for it.
Numbers, the link and the reporting are switched on. Your campaigns learn from them straight away.
See the pricingGoogle offers no forwarding numbers of its own in the Netherlands. Anyone who wants calls in Google Ads has to tie them to the click themselves. We run that on our own platform, as a standard part of your campaigns.
Shared numbers, or a set of your own?
Both are possible. Most businesses never need more than the first.
Each visitor briefly gets a number from a pool we share across several sites. If someone calls back later, we recognise them by their own number and they still reach you. Nothing for you to arrange.
On straight awayPrefer numbers that belong only to you? Then we reserve a fixed set for your site that appears nowhere else.
Ask us on WhatsAppCall tracking works hardest
Your ads bring the caller. Your page gets them to call.
The same AI runs your Google Ads, your SEO, your GEO, your pages and your conversion. One machine, five parts, one point of contact on WhatsApp.
- Pages
- SEO
- GEO
- Conversion
- Google Ads
About call tracking at Growthdesk.
What is call tracking?
Call tracking measures which ad, keyword or click brought in a phone call. Visitors see their own number on your site, which forwards to your regular number. That way you know where every call came from.
Doesn’t Google Ads see my calls by itself?
Not really. At most, Google sees that someone tapped your number. The forwarding numbers Google uses to measure calls itself are not available in the Netherlands. That is why we tie the call to the click and report it back ourselves.
Which number do my customers see?
A regular phone number that forwards to your own phone. You answer as always and see the caller’s real number. If every number happens to be in use, the visitor simply sees your own number.
When does a call count as an enquiry?
When the conversation lasts long enough. Together we set a minimum call length and what a call is worth to you on average. A quick call does not count, a missed call does not either, and if the same person calls again it does not count twice.
Do you record calls?
No. We do not record calls. We only use who called, when and for how long.
Shared numbers or a set of my own: what is the difference?
By default the number comes from a pool we share across several sites. We recognise someone who calls back by their own number, so they always reach you. If you want numbers that belong only to you, we reserve a set of your own for your site.
What about calls that did not come from an ad?
You see those too. When someone who found you through Google search or came straight to your site calls, that call comes in as an enquiry. Only calls after an ad click go back to Google Ads.
What does it cost?
Call tracking is included from the Scale plan, €149 a month, with your Google Ads, SEO, content and tech on top. No separate subscription. See the pricing.
Am I tied to anything?
No, you cancel monthly.
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