Marketing for non-profits,
including the Ad Grant.

A foundation rarely lacks a story. It lacks the hands to tell it every day. We run the site, the content and the Google Ad Grant — up to $10,000 a month in search ads that Google gives you.

The budget is there. The hands are not.

Almost every foundation with ANBI status can get the Google Ad Grant: $10,000 a month in search ads, free. The catch is not the money. It is that a grant account only keeps running if someone writes the ads, watches the click-through rate and fixes what Google flags.

That is a job, not a form. Grant accounts get suspended for dropping under 5% CTR, for ad groups that were never filled, for a landing page that quietly went offline. A volunteer with a full agenda cannot catch that in time, month after month.

So we do it. The AI writes and adjusts the campaigns daily on your own data, an expert approves every change, and you hear on WhatsApp what happened. The same team also runs your site, your SEO and your content — it is one plan, not four.

See everything in the plan

What we actually do for a foundation.

The grant is the entry point. It works because the rest is handled too.

Apply for and set up the grant

Google for Nonprofits, Ad Grants, conversion tracking and the account structure Google asks for: at least two ad groups per campaign, two ads per group.

Keep it above 5% CTR

Ads and search terms are adjusted every day, so the account keeps running instead of being suspended in a quiet month.

Pages worth landing on

A grant ad sends people to a page. We write and design the pages for your programmes, projects and donation flow, so the click turns into a donor or a volunteer.

Found without paying for it

The grant only covers search ads. Your organic ranking, your texts and your visibility in AI answers are part of the same plan.

WHO IT’S FOR · Non-profits

Foundations, real results.

Organisations with a mission and a small budget. This is what is live.

Jong Nederland Youth work

Jong Nederland

Working with Growthdesk was a real pleasure. The results are beyond expectations and the way they work is professional and well organised. They listened closely to what we needed and built a solution that fits it perfectly. — Chris, Jong Nederland
50+ local clubs across the Netherlands
Stichting Tjeko Charity

Stichting Tjeko

This project lets us organise more fundraising activities that add to the fun of play, both close to home and far away. — Ferdi, Stichting Tjeko
Primary school fundraiser for grades 1–8
Stichting voor Democratie Non-profit

Stichting voor Democratie

  • Editorial dossier homepage
  • Project + story library
  • Donation flow per project
Dossier III 11 live research projects
Hia Brabant Community

Hia Brabant

  • Editorial homepage
  • Four programme areas, project archive
  • Network of 30+ partners
Since 2010 connecting people in Breda
Stichting Veteraan Autobussen Bus rental

Stichting Veteraan Autobussen

  • Historic bus catalogue
  • Quote form per vehicle
  • Region-based filtering
50+ buses searchable per region
Jong Nederland Youth work

Jong Nederland

Working with Growthdesk was a real pleasure. The results are beyond expectations and the way they work is professional and well organised. They listened closely to what we needed and built a solution that fits it perfectly. — Chris, Jong Nederland
50+ local clubs across the Netherlands
Hia Brabant Community

Hia Brabant

  • Editorial homepage
  • Four programme areas, project archive
  • Network of 30+ partners
Since 2010 connecting people in Breda
Stichting Tjeko Charity

Stichting Tjeko

This project lets us organise more fundraising activities that add to the fun of play, both close to home and far away. — Ferdi, Stichting Tjeko
Primary school fundraiser for grades 1–8
Stichting Veteraan Autobussen Bus rental

Stichting Veteraan Autobussen

  • Historic bus catalogue
  • Quote form per vehicle
  • Region-based filtering
50+ buses searchable per region
Stichting voor Democratie Non-profit

Stichting voor Democratie

  • Editorial dossier homepage
  • Project + story library
  • Donation flow per project
Dossier III 11 live research projects

What it costs a foundation.

The ad budget is Google’s. What you pay for is the team that runs it.

With Growthdesk

One flat monthly rate. First month free, then from €19 a month. Website, SEO, content, the Ad Grant and maintenance in one plan, cancel monthly.

See the pricing
QUESTIONS

About marketing for non-profits.

What is the Google Ad Grant?

A Google programme that gives eligible non-profits up to $10,000 a month in Google Search ads, free. You do not pay for the clicks; you do need an account that keeps meeting Google’s rules, which is the part we take over.

Does our foundation qualify?

In the Netherlands you need valid charity status (ANBI) and an approved Google for Nonprofits account. Governments, hospitals and healthcare organisations, schools and universities are excluded by Google. If you are not sure, send us a message and we check it before you spend an evening on the application.

Do you apply for it, or do we?

We do. We arrange Google for Nonprofits and Ad Grants, set up the account the way Google requires and start the campaigns. You supply the charity details we cannot look up ourselves.

Why do so many grant accounts stop working?

Because the grant has conditions that need monthly attention: a minimum click-through rate of 5%, at least two ad groups per campaign with two ads each, and a site that stays online and fast. Miss those and the account is paused. Keeping them met is exactly what we do every day.

Can we spend more than the grant?

Yes. The grant covers search ads up to $10,000 a month, at a fixed maximum cost per click unless the account uses conversion-based bidding. If you want to go further we can add a paid campaign, but for most foundations the grant is not even fully used yet.

What does it cost us?

A flat monthly rate that starts at €19, first month free, cancel monthly. That covers the whole team: website, SEO, content, conversion and the Ad Grant. The ad budget itself stays Google’s.

Do you work with volunteers?

Happily. You message us on WhatsApp — text or a voice note — and we do the work. No dashboard to learn, no handover when a volunteer moves on.

See how the machine would improve your site.

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Drop your URL No form, no quote. Just paste the link.
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Jeroen, Growthdesk team Eward, Growthdesk team Jur, Growthdesk team
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