Get found in
Generative Engine Optimization (GEO), done by AI.
More and more people don’t ask Google. They ask ChatGPT, Perplexity or Gemini. Those give one answer, with a few sources. We make sure your business is one of them, every day, on your own data.
Self-learning,
GEO optimisation.
Unique insights optimise your AI visibility.
The AI reads how ChatGPT, Perplexity and Google talk about you, then reshapes your content so you become the answer. Every change checked by our specialists.
- ChatGPT & Perplexity
- Your content
- Structured data
- Brand mentions
- Competitors
- Search Console
- Reviews
- Answer gapsWhich question names a rival, but not you?
- CitabilityWhich paragraph is too vague to be quoted?
- Entity clarityDoes AI know exactly what you do, and for whom?
- Structured dataWhere is the schema an AI needs still missing?
- Brand mentionsWhere are you named, and where are you not?
- Question coverageWhich customer question has no clear answer yet?
- Competitors in AIWhich source is taking your spot in the answer?
- Source authorityDoes AI trust you enough to cite you?
- AI OverviewsWhich query shows an AI answer you are missing?
- FreshnessWhich fact is stale enough for AI to skip you?
- Answer block A short, quotable answer at the top of the page
- FAQ schema Common questions added as structured data
- Entity data Who you are and what you do, machine-readable
- Citable facts Concrete numbers and claims AI can quote
- Question page A page written on a question customers ask
- Structured data Organization and Service schema expanded
- Internal context Links that make your expertise clear to AI
- Fresh content Facts kept current so AI keeps you in the answer
- Definitions Terms defined plainly so a model can reuse them
- Comparisons Honest comparisons AI reaches for on "X vs Y"
- Your input
-
Our specialists
A GEO specialist guards the
Approves your GEO Our AI brings all your data sources together and comes up with suggestions: where AI is not naming you yet, and what could be better. I do the final check, to add that bit of creativity a model can’t come up with on its own.
What is GEO optimisation?
GEO (Generative Engine Optimization) comes down to one thing: getting AI to name you. When someone asks ChatGPT, Perplexity or Google’s AI overview about what you do, you want to be in the answer.
Because search is changing. And whoever is not in that answer simply does not exist for that customer.
- Best choice near you competitor-a.com
- Compare 12 providers comparison.com
The best choice near you is your business.
One answer. You get named.The difference between SEO and GEO.
You need both: for the people who still Google, and the people who ask AI.
SEO puts you at the top of the search results. People see a list of links and click through to your site.
The click economyGEO puts you inside the answer from ChatGPT and Perplexity. People get one answer, and you are the source that gets named.
The answer economyThe basics overlap (clear content, structured data), but GEO goes further: short, citable answers and concrete facts an AI can quote.
Read about SEO with AIWhat AI bots really do on a site.
Ninety days measured on growthdesk.nl, our own site. Ten bots read along — the most thorough got through 26 of our 55 pages. And almost half of what called itself AI, wasn’t.
- ChatGPT-User /generative-engine-optimization 200
- ClaudeBot /prijzen 200
- PerplexityBot /conversie-optimalisatie 200
- "ChatGPT-User" /.env 404
- "ClaudeBot" /.cursor/mcp.json 404
- "PerplexityBot" /.aws/config 404
In quotes: the user-agent claims to be an AI bot. Real AI crawlers do not ask for your passwords.
- 1,858
requests carrying an AI user-agent, in ninety days.
- 847
of those went hunting for credentials, not content. Every one got a 404.
- 1
visitor arrived through an AI answer. One, in ninety days.
Being read is not the same as being named.
Crawl counts measure the first and sell it as the second. Almost half of what a GEO dashboard shows you is a scanner wearing ChatGPT’s name; the rest only tells you that you were read. What counts is whether the answer names you — and that is in no dashboard.
Can you advertise inside AI yet?
You can. Since August 2026 ChatGPT sells ads in the Netherlands too. The trade calls it GEA, generative engine advertising. It does not replace GEO, it leans on it.
- There are no keywords to buy
An ad in ChatGPT picks its moment from where someone is, which themes occupy them and what the conversation is about. No search term to bid on, so no way to type your brand into one.
- Not everyone gets to see them
Ads show up on the free tier and on Go. Anyone on Plus, Pro or a business plan never sees them. So you are buying part of the audience, not the answer.
- The answer itself stays unpaid
The ad sits next to the answer, not inside it. Which company the model names is still the model’s own call. That part is not for sale, you earn it.
Advertising inside an AI that does not know your brand is paying to be let into a conversation where nobody knows you. Get named first, buy extra after.
What we will not do: push your budget into an ad format that barely exists yet.
GEA is a few weeks old and nobody has numbers on it worth anything. We run it on our own account first, at our own cost. If it works you will read it here with the figures attached. If it does not, you will read that too.
Outsource GEO or do it yourself:
Try a few prompts yourself, pay an agency for a GEO scan, or let the AI adjust every day. The difference is how often you actually show up in the AI answer, and what it costs.
You ask ChatGPT for tips, but have no data to know if it works.
How to rank higher in ChatGPT yourselfDelivers a GEO scan, but a report in a drawer won’t put you in the answer.
Your content and data adjusted daily so AI cites you, double-checked by a specialist.
See the pricingSearch is shifting to AI: people ask ChatGPT and Perplexity for an answer instead of a list of links. Whoever is named there wins the customer. GEO puts you in that answer now, before your competitor is.
See the whole machineGEO works hardest
GEO puts you in the answer. The rest turns that into customers.
The same AI also does your SEO (for Google), your pages, your conversion and your Google Ads. One machine, five parts, one point of contact on WhatsApp.
- Pages
- SEO
- GEO
- Conversion
- Google Ads
About GEO with AI at Growthdesk.
What exactly is GEO?
In short: optimising your site so AI names you in its answer, whether someone uses ChatGPT, Perplexity or Google’s AI overview. SEO puts you in Google, GEO puts you in the AI answer.
Is this the same as SEO?
No, but they reinforce each other. Much of what makes you findable in Google (clear content, structured data) helps in AI too. GEO goes further: citable answers, entity data and the facts a model needs to quote you.
How do you get AI to name my business?
AI models cite sources that are clear, quotable and trustworthy. We give each page a short, citable answer up top, expand your structured data (who you are, what you do, for whom), make your facts concrete and strengthen your authority. A little better every day, checked by a specialist.
Can you guarantee AI names me?
No, and be wary of anyone who promises it. AI models choose for themselves. What we do: improve the factors that demonstrably matter every day (citability, structured data, authority) on your own data, so the odds are as high as possible. A specialist checks every change.
Do I get a dashboard?
No. You get the result, not another tool to figure out. The AI does the work, our specialists ship it, and you hear what changed on WhatsApp.
Does this work for Google’s AI Overviews too?
Yes. Google increasingly shows an AI overview above the blue links. The same citable content and structured data that surface you in ChatGPT help you there too.
Can you advertise inside ChatGPT yet?
Yes, and in the Netherlands too since August 2026. There are no keywords to buy: an ad is picked on location, on themes and on what the conversation is about, and only people on the free tier or on Go ever see one. It does not put your brand in the answer, that stays the model’s own call.
So does advertising in AI replace GEO?
No. The ad sits next to the answer, GEO is about the answer itself. Paying for a click to a company the model has nothing further to say about is the expensive way to stay unknown. Get named first, buy extra after.
Am I tied to anything?
No, you cancel monthly. GEO comes with every Growthdesk plan. No separate subscription, no lock-in.
What does it cost?
€49 a month for the plan most clients pick, with SEO, GEO, content, ads and tech included. No setup fees, no billing by the hour. See the pricing.
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