A pretty site that brings in nothing is an expensive business card. Every design decision here is aimed at one thing: the visitor who enquires, calls, or books.
Three sites we rebuilt. The old page on the left, the new one on the right, both from top to bottom. Scroll inside the window and you see where the difference is.
Everything sat under everything else in one column: history, board, policy, downloads and contact in the same block of text. Now each part has its own place, the people are in the picture, and the page ends in one step to support the work.
Open the new site
The old page put everything in the window at once: faces, partners, awards and forms, in three competing colours. The new one tells the same story in a single line, with the numbers and the partners where they prove something.
Open the new site
Red on black, with this week’s flyer at the top. Now the work itself is in the picture, every craft has its own page, and booking an appointment is the only action.
3× more Google clicks since go-live Open the new site
Good web design is not how your site looks, it is how it behaves. A visitor lands, understands within two seconds whether they are in the right place, and knows exactly what the next step is.
Pretty and working are not the same thing. An award-winning design where nobody finds the button costs you customers. Every choice here is about that one visitor who either enquires or clicks away: the order, the contrast, the size of the button, the length of the form.
The design differs per business, because the business does. The structure underneath does not.
What you do and for whom, readable in two seconds. No slideshow, no welcome text.
Every page ends in the same step: enquire, call, or book. Never a choice between five buttons.
Most visitors arrive on a phone. That is where the design starts, not where it gets squeezed in.
You can have both. But when it comes down to it, your visitor picks the site where they understand what to do.
A design the agency is proud of: big atmospheric images, an animation on scroll, the button somewhere near the bottom. Visitors have a look around and leave, and nobody knows why.
Looks great in the portfolioThe same level of design, but every choice is checked against what visitors actually do: where they stop scrolling, where they drop out of the form, which headline does convince them.
Brings in enquiriesA new design is not a finish line. What visitors really do only shows once it is live, and that is what we keep adjusting for.
Read about conversion optimisation
Approves your design The AI puts a complete design together in a couple of hours, in your colours and with your photos. After that I look at what a machine does not see: does the feel match the business, is the most important thing genuinely at the top, and does it work on a four-year-old phone? Only then does it go live.
A site builder is cheap but costs you your time, and a web design agency delivers proper craft and then invoices every change. The difference is who does the work, and what happens after go-live.
A template and an empty page. Everything that goes in it, you write and build yourself.
Proper craft, but finished on handover day. Every change after that is an email, a quote and three weeks of waiting.
Your own design live within a week, then adjusted every day to what visitors do. A designer checks along.
See the pricingAt Lijstenmakerij Heijnen Decor the new site brought 3× more clicks from Google, and at De Ontruimert the cost per lead dropped to €7.16 in the best week.
See all resultsA new design gets you off the ground. What comes after keeps it sharp.
A new design gets you the first result. What comes after it is the daily work: SEO, GEO, conversion tests and ads, on the same site. That is one subscription, not four invoices.
Your own design. We start from your business, your photos and your colours, and build the pages around the action you want. No template you have to fill in yourself.
Your site is usually live within a week. We build the first version from your existing site, your Google listing and a short intake, and you get it to look at before it goes live.
Yes. Your domain moves with you and keeps working, and your existing email stays exactly where it is. Nothing goes offline during the switch.
We do. You get a first version with copy and images in place, so you are correcting instead of staring at an empty page. Your own photos always beat stock, so we use them wherever you have them.
You send it on WhatsApp and we change it. That is included, without a quote or an hourly rate.
€49 a month for the tier most people pick, with design, SEO, GEO, content, ads and hosting included. No setup fee, cancel monthly.
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